YOUR TRADING PSYCHOLOGY COACH HOME | CAUSES OF TRADER FAILURE | RISK PROFILE | COACHING PROGRAM
| TOTAL BRAIN CONDITIONING |
1) your Belief System (trading psychology); Psychology, methodology and biology. If one component is left out, a trader is unlikely to be able to achieve and sustain peak performance. Being a trader myself, as well as a coach and a psychotherapist, I specialize in addressing all three factors.
SOLUTION: Coaching that utilizes my Total Brain ConditioningTM technology can help you quickly change your mindset back to one of positive expectancy and restore the winning attitude you once had. I work with my clients to determine their precise set of limiting beliefs and reprogram them in 21 days. You can sample that technology here. TRADING SYSTEM SOLUTION: You may need a new system or you may simply need to learn how to use your current system more efficiently and effectively. It is the frequency of success, rather than the size of the wins, that has the greatest effect on the human psyche. Whatever system you use, to sustain a winning attitude, most traders need a trading system that produces many more wins than losses. The reason: even small wins produce dopamine in the brain (the feel-good neurotransmitter) and reinforce positive expectancy, creating a virtuous reinforcing cycle. Simple trading system adjustments can produce immediate results. After just one coaching session, a client wrote to say, "This way is working out for me so much better…I feel more in control and have not made any mistakes…and best of all I have not chased anything." RH, in Florida. NERVOUS SYSTEM SOLUTION: You can take my free Risk Profile to find out whether you are in this category. If so, you may need some specialized coaching to help you correct these tendencies. Otherwise, you will join the 90% of traders who eventually wash out. The cutting edge of peak performance coaching is located at the mind-brain-body interface. That is my area of expertise. You can read about it throughout this website and I offer a free 15-minute consultation, as well. THE TRUE NATURE OF THE TRADING ENVIRONMENT
One client who has been very successful in the construction industry recently said to me, "I don't think I've ever realized before how ruthless the trading business is." MC, in Texas. Listen to a 1-minute Coaching Tip on the business of trading. Successful traders know this and manage risk very carefully. They have trading tactics that get them into risk-free trades as soon as possible. The natural risks in trading are made much worse if you already have a history of losses, if you are learning to trade while under financial pressure, or if you are trying to apply success strategies from the world of business to your trading. THE STORY OF SANDY As his strategies and tactics failed to achieve the desired results, Sandy increased his risk-taking behavior. He increased the size of his bets. He traded more frequently. He averaged down on losing positions. He chased momentum, going for the home run, but let winners turn into losers. His wife was worried he was 'obsessed' with trading, but he would not heed her warnings because he totally believed in himself and his abilities. In fact, Sandy always felt he was on the verge of tremendous success even as his equity curve continued to plunge. Sandy failed to recognize that the world of business and the market environment are very different from each other. Sandy's business skills actually worked against him, because they led him to expend more effort and take more risks, when he needed to calm down, step back and trade more conservatively. The harder he tried, the worse his results. He overlooked the fact that he was being psychologically affected by trading in negative ways. Once the downward spiral starts for a trader, it tends to take an inevitable course to washout. To understand more about your own vulnerability, read the next section.Listen to a 1-minute Coaching Tip on Keeping Losses Small. You can take my Free Risk Profile here. RISK OF RUIN
Any one of these behaviors is a warning sign that you are vulnerable to the Self-Sabotage Syndrome. In the current market climate, where volatility is 2-3 times normal levels, these high-risk behaviors may soon put an end to your trading career.
SITE OVERVIEW
TO MASTER THE MARKET, MASTER YOURSELF We are driven to master trading because it holds the secret not only to our financial future, but to our own personal development and self-mastery, as well. Many of my clients report that as their trading improves, the quality of their life improves along with it. If you are this type of trader, passionate about succeeding, I am equally passionate about helping you reach your goal. BOTTOMLINE: Whatever your level of intelligence, education or success in life, learning to trade for a living is likely to be one of the hardest things you have ever done. To trade successfully, you need to do the exact opposite of what your instincts, emotions and business skills naturally urge you to do. Mastering the market means: 1) Installing a mindset that will reduce your emotional reactivity to being wrong, losing and missing out. 2) Developing a winning trading plan and psychologically sustainable trade management tactics; 3) Optimizing your brain function so you have the discipline to trade like a pro. MY BACKGROUND
More importantly, I have a passion for helping traders because I've
experienced my own
personal struggle with the same issues you may be facing. In a nutshell, I have an Ivy League education, I built a successful manufacturing business with $1300 of starting capital, sold it and retired at the age of 42. But the market took money out of my trading account for years. I had to work very hard to cure my own trading problems and in the course of that journey I learned some things that I'm sure will help you become the best trader you can be. Whether you are an aspiring rookie trader, an experienced 5-year veteran who is stuck at breakeven, or a successful professional looking to sharpen your edge, I can help you reach your full trading potential in as little as six weeks. Clients who work the program invariably experience a dramatic turnaround in their relationship to trading and in their bottomline. You can read testimonials here. This totally customized program costs just $1499, If you take no other action today my friend, be sure you order my neuroprogramming MP3 ACCESSING THE WINNING TRADER'S MINDSET for just $99. The key to trading success is becoming proactive about your mental-emotional state while trading. Take the next step. It could save you thousands!
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| Copyright 2009 Kenneth Reid. All Rights Reserved. |
Like marriage, most traders go through a honeymoon period with trading, but then get disillusioned by the fact that trading is more difficult than it first appears. 
I am familiar with dozens of trading methods and software systems. You can pay $2,500-$15,000 for discretionary trading software with proprietary indicators that will drive you absolutely crazy and never make you a dime. When
it comes to discretionary trading systems there are four main problems: 1) the system is too simple; 2) The system has a low win/oss ratio; 3) the system is too complex; or 4) the system designer changes the system all the time. 
Having a winning attitude and the proper Trading System and trade management approach may be enough to get you on the road to success. Some traders, however, lack the trading discipline to follow a plan, even when they want to. These traders tend to be highly intelligent, creative and intuitive,
but also inconsistent, disorganized and impulsive. 
